A new year has arrived and we look forward to all the Minxiness to come. In the meantime let me bring to you the exciting news from across the seas, this week I would like you to focus on Korea.
Minx Korea to be specific, and just where do I begin?
October brought us Seoul Fashion Week, in which Minx was the chosen accent for collections by PushButton and designers Steve J & Yoni P.
Showcased at the SETEC in Seoul, Korean designers presented their Spring/Summer 2012 collections on October 19th 2011.
PushButton are a ‘splash with cold water in the face’ fresh, feminine, tied up with an all important urban ribbon, with continued mentions in all the influential fashion magazines from Nylon to Vogue.
Just a few days before the main event Minx Korea nail stylists Erica Kim and Jane Kim met Pushbuttons’ designer Seung-Gun Park at a makeup demonstration meeting. They saw – they wanted!
“The meeting with Minx Korea was amazing. I wanted to use Minx nails on my show from the first time I heard about Minx from one of my friends, and it was a fortunate coincidence that Erica Kim called me shortly afterward to introduce herself and Minx Korea,” added Seung-Gun Park.
This led to the PushButton designer choosing a number of Minx designs, each one allotted to a specific collective, bringing us a feisty punch of Oil Slick, Yellow Chrome, Orange Chrome, Aqua Chrome, Blue Lightning and MinxLusion….I know….fabulous right!?
The concept of the show being “true happiness for women” made sense to me – just watch & feel below.
SPRING/SUMMER 2012 PUSHBUTTON_SUCCESS OR LOVE, LOVE OR SUCCESS from pushbutton on Vimeo.
Of course with any fashion show – a stellar team was needed to Minx the seventeen models. Assisting leading celebrity nail stylist Jinny Kim was Erica Kim, Jane Kim, Helena Kim and Jennifer Lee.
Next came the internationally known and loved Steve J and Yoni P. This couple and co designer duo, once noted ‘ones to watch’ by Vogue.com are now seriously… being watched! Trendsetters making their mark with magazine cover after cover and hailing collaborations with Topshop to L’Oreal.
Once again Erica Kim and Jane Kim made their way to a meeting a week prior to catwalk presentation with the talented duo. Jane applied various Minx designs to Yoni’s nails, which sparked her enthusiasm to use Silver Lightning and French Manicure Silver Lightning to complete the collection noting that the chrome finish would compliment all 35 looks. The 5 models wearing sandals would also be Minxed with Silver Lighting on their toes – no corners cut!
Some of the biggest modeling names in Korea walked for Steve J & Yoni P including Hyoni Kang, Hyun-Yi Lee and Hye Jin Han. Whispers were heard among the modeling circle that Minx was “the most chic nail style” they had ever had! *smiles*
Once again Jinny led her golden team of Erica Kim, Jane Kim, Helena Kim and Jennifer Lee to the skies! “The show was truly hectic as we had to Minx three different model’s hands each in just 10 minutes,” said Jinny Kim “The staff at the show were so surprised that we actually completed all the models’ nails and were very impressed by how quickly we could apply Minx – especially since it didn’t require any drying time.”
A flash of brilliance for fashion once again, let us see what 2012 will bring us on the Korean catwalk…hopefully a lot more Minxes!
Above – Nail stylists deelite – Helena Kim, Jane Kim, Erica Kim, Jinny Kim, Jennifer Kim
Images by Jin Young Kim.
Just to coat the cake with a scrumptious irresistible icing, December’s issue of Harpers Bazaar Korea flew off the shelves with one memorable cover. World famous figure skating star Yuna Kim became Harpers Bazaar cover girl for the issue and not only got to flash us with a Louis Vuitton clad body, she stopped out hearts by flaunting opulent Minx Nails.
Top Korean nail stylists Jinny Kim and Erica Kim joined the Harpers Bazaar editor to find the Minx style that would make the winter issue POP finally deciding on Red Lightning Minx. The shoot began and with the nail stylists on hand, it was noted quickly that the Red Lightning Minx that had been chosen was indeed beautiful but could be altered for the better.
Jinny felt that the Louis Vuitton golden accessories of bangles, rings and necklaces would fuse unconditionally with Gold Lightning Minx. So – in no time at all, like a fairy godmother waving her wand – the Minx that appeared on the Harpers Bazaar cover were in fact Gold Lightning Minx! *of course they kept a Red Lightning issue too!* Surprising staff along the way of the swift time Minx takes to apply and change if need be, with no drying time!
Magic!
For more information about Minx Korea contact http://minxkorea.com/
“Vivienne and Andreas wanted the nail fashion to be very sleek, glamorous and classy,” said Dawn, “so we also imbued the custom Minx with a unique reflective quality that looked very luxurious.”
Teaming this with the saintly ‘cherubs from the Sistine chapel’ makeup by MAC artist Val Garland and tousled ‘lived in’ hair by Sam McKnight for Pantene the overall look was every cinch ‘Gold’ and ‘London’ as the grand show promised.
