The Original Minxes Dawn & Janice Chief Cheeky Minx, Dawn Lynch-Goodwin & Master Minx Janice Jordan officially opened Minx for business to professionals in 2008 and have since built an empire in the world of nail fashion. Trust! We are proud to deliver creative and fun products that people know and are high quality Talent! We recognize that distinctive products are developed by people who have a passion for excellence and that such people are the core of our past and future success. Creativity! We must continue to nurture and drive creativity to establish and maintain the top position in our chosen markets.